Essential cookies
These keep the site working — security, load balancing, and remembering your consent choice. They don’t track you across the web and can’t be switched off, because without them the site doesn’t function.
Analytics cookies
First-party and consent-aware, these tell us which pages earn attention and where people drop off. We use them to improve the site — not to follow you around the internet.
Marketing cookies
These measure whether our campaigns actually work. They load only after you consent, routed through Google Consent Mode, and they’re first-party wherever possible.
The deterioration problem
Every year more of the signal erodes: third-party cookies blocked, click IDs stripped between domains, mobile operating systems limiting identifiers, and consent banners cutting collectable events. Agencies that built their measurement on third-party cookies are watching their reporting quietly fall apart — and most of them haven’t noticed yet.
How we measure when cookies fail
We move collection server-side and first-party, model the gap left by declined consent with Consent Mode, feed conversions back through APIs (offline imports and the Conversions API), and lean on marketing-mix modeling where identifiers are gone entirely. The result is measurement that survives cookie loss instead of pretending it isn’t happening.
How consent flows
When you make a choice in the banner, that state propagates through our tag manager to every downstream tag. Decline marketing and the marketing tags stay dormant — we don’t quietly re-fire them. Your consent is logged so the whole chain is auditable.
Your controls
Change your choices any time through the cookie banner or your browser settings. We honor the Global Privacy Control (GPC) signal, so if your browser broadcasts it, we treat that as an opt-out automatically.
Changes
As the cookie landscape keeps shifting, we’ll update this page to match what we actually set. The date below tells you when we last did.