PPC Snobs · PPC Innovation Lab
We combine the ABC framework, AI-augmented workflows and a global network of engineers and partners to test better ways to advertise. We build systems, develop talent, improve processes and use evidence to pursue growth and better ROI.
Attribution, Branding and Campaigns connect what we measure, make and run.
A global network brings technical, creative and media expertise across B2B and DTC work.
Use AI to augment research and delivery, then put human judgment and evidence behind the next decision.
Our agency experience
The method behind the lab
Attribution, Branding and Campaigns give every experiment a shared view of the customer journey. They connect the evidence, the experience and the media so each test has a purpose and a way to learn.
Pillar A // Telemetry
Know what is driving value.
Connect server-side tagging, GA4 events, CRM and call tracking so leads can be followed through to revenue. Turn the evidence into reports that guide your next decision.
Explore AttributionPillar B // Experience
Make every touchpoint work together.
Bring your positioning, creative and landing pages into one consistent experience. Build fast React pages, connect the forms and systems behind them, and test the path from first impression to enquiry.
Explore BrandingPillar C // Media buying
Put the right message in front of the right people.
Coordinate Google and Microsoft search, product feeds and social campaigns. Use search terms, negative keywords, audience signals and conversion evidence to decide what to test and where to focus.
Explore CampaignsOne operating system
Client knowledge, documented workflows, AI-assisted delivery and human review connect six capabilities inside PPC Snobs OS. That gives new ideas a way to become repeatable work.
Explore PPC Snobs OSExecutive direction
Richard brings paid-search and Google Marketing Platform experience to the bigger decisions: commercial priorities, performance and where the business should focus next.
Direct executive advisory is agreed separately when you need it.
Meet the executive perspectiveWork with us
Start with the problem. We can bring in embedded technical talent and specialist partners to build, test and improve the solution.
Technical support on a part-time schedule
A developer or programmer who uses AI to build, integrate and automate on an agreed part-time schedule.
For a focused development backlog or ongoing improvements alongside your team.
Discuss part-time supportA developer in your daily team
An AI-augmented developer or programmer focused on your systems, projects and ongoing improvements.
For a sustained technical workload that needs a dedicated person.
Discuss dedicated supportExtend the expertise on your team
Add specialist partners for the skills, depth or delivery capacity your engagement needs.
For work that benefits from complementary expertise or a broader delivery team.
Discuss partner support Explore the partner network →Stack network
Kai
MCP
Claude
OpenAI
APIs
Gemini
DeepSeek
Google Tag Manager
Google Analytics 4
CTM
Google
Search Console
Google Ads
Microsoft Ads
Asana
QuickBooks
React
VS Code
Next.js
Google Cloud
Vite
Tailwind CSS
AWS
Python
Framer Motion
VPS
GSAP
Node.js
GitHub
FirebaseMethodology
From the first question to the next improvement, each phase gives the team a clear decision to make.
01 / Audit
Understand the business goal, measurement, customer experience and campaigns. Find the bottleneck or opportunity worth testing.
02 / Blueprint
Set a hypothesis, owner, success measure and review point. Match the right people, tools and access to the work.
03 / Production
Build or change the landing page, measurement, workflow or campaign. Use AI where it helps, with a person reviewing the result.
04 / Calibration
Compare results with the starting point, record what was learned and decide what to change, scale or stop next.
ROI calculator
Start with your numbers. Test a change. See what it could leave for your business.
| Monthly measure | Current | Scenario |
|---|---|---|
| Monthly revenue | — | — |
| ROAS | — | — |
| Conversion rate | — | — |
| Cost per acquisition | — | — |
| Effective CPC | — | — |
| Contribution after ads | — | — |
Added monthly contribution
—Before added support costs
The added contribution available to cover new support.
Discuss your scenarioA scenario, not a forecast or price quote. Monthly figures exclude setup fees, fixed overhead and tax.
Clicks = ad spend ÷ CPC. Conversions = clicks × conversion rate. Revenue = conversions × value per conversion. Use average order revenue, or an evidence-based revenue value per lead.
Margin is the share of revenue remaining after product or service variable costs, before ads and support. Contribution after ads = revenue × margin − ad spend. Net value = the change in contribution − the added support cost you enter. ROI = net value ÷ that added cost.
The scenario holds ad spend, conversion value and margin constant. Tracking and reporting help you understand performance; turning them on does not automatically create revenue. This model does not establish incremental lift or account for conversion lag.
Find the work behind the numbers: Attribution · Branding · Campaigns
Partner case study // ARDENT Protection
ARDENT Protection reached $5M in annual revenue by applying the ABC framework. Measurement, brand experience and campaigns connect around one commercial goal: growing the business.
Testimonials
Perspectives on our strategy, measurement and delivery.
“Our blended ROAS jumped from 2.1x to 4.8x within a single quarter. The attribution work alone paid for the entire engagement twice over.”
“Most vendors pitch frameworks. These are the only people we've worked with who actually build the system. The reports tell us what's happening, not what to believe.”
“They rebuilt our entire tracking stack in six weeks. We finally know which campaigns make money and can act on it that week—not next quarter.”
FAQ
It is the way PPC Snobs combines media, measurement, landing pages, systems and talent. We test new tools and approaches, build what works, develop the people behind it and use evidence to improve the next decision.
See how the lab worksYes. A Part-time Snobs engagement can cover a focused backlog or regular improvements. A Dedicated Snob can support sustained work. We agree the skills, responsibilities, schedule and review process before quoting.
Define the roleAttribution shows what is happening, Branding shapes the experience, and Campaigns put the message in market. Together they help us frame tests and review results. Richard brings an executive perspective to commercial priorities; direct advisory is scoped separately.
Explore the executive perspectiveA developer or programmer who combines technical skills with AI tools to build websites, integrations and automated workflows. AI helps with coding, research, testing and documentation. The person reviews the code, validates the result and remains accountable for the work.
Read about agentic workflowsYour business accounts and client data stay under your control. We agree access, responsibilities and handover at the start. Any separate software licences or proprietary tools are identified in the engagement terms.
See how the work is organizedA quote sets out the agreed work, people, schedule and fee. Embedded developers, specialist projects and direct executive advisory are scoped according to the engagement. The ABC framework is how we organize the work.
Request a quoteIt is a monthly scenario based on the numbers and changes you enter. It shows how revenue and contribution could change, including the support cost you choose to model. Actual performance depends on your market, offer and execution. The calculator does not set your VA or partner fee.
Try the calculatorThe next conversation
Tell us what you want to test, build or improve. We’ll identify the capabilities, first step and people it needs.
