The
PPC Snobs
Playbook

Learn how to drive transformational growth for yourself and others using pay-per-click advertising.

Lesson 1:

The Power of PPC Ads

Lesson 2:

Building a PPC Engine

Lesson 3:

Finding Your PPC Calling

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Table of Contents

Overview

Lesson 1 - Driving Impact Using PPC Advertising.

Step 1: Provide a product / service

Step 2: Build a website

Step 3: Run ppc advertising

Step 4: Re-invest profits

Lesson 2 - Building a High PerfoRming PPC Engine.

Research

  • Understand the “why”: Clearly define the purpose and goals of your business discovery process. Are you identifying new market opportunities, improving existing processes, or addressing customer pain points? 

Knowledge: What’s most important to know about our industry / competition / market?

Skills: What information and tactics do we need to employ in order to drive success? 

Systems: What processes do we put in place to organize our products/ services?

Scale: How do we get our products / services into the hands of more people?

 

Audiences: How do we identify, segment and reach core groups?

Equity: How do we ensure that all stakeholders benefit from this relationship?

Profit: How do we maximize the relationship between scale and profit?

Strategy

Tactics 

Organization: Basecamp, Asana, Google Workspace, Jira, PmP

Video (60s): Thinking like a C-Level

Optimization

Tagging

Website: WordPress, Shopify, Kinsta, Google Tag Manager, Search Console, Yoast.

CRM: HubSpot, CallTrackingMetrics, OpenPhone, Segment

Content 

Video (45s): Your Digital Brand Hub

Performance

Branding

Creatives: Canva, YouTube, Video, Photoshop, Graphic Design

Channels: Google, Meta, LinkedIn, Microsoft, Amazon.

CRM

Video (2mins): Full-Funnel Marketing

 

Bidding

Workflows

Reporting

Reporting: Google Analytics , Looker Studio, Bigquery,

Automation: Gemini, OpenAI, Cloud, AI / ML, LLMs

Video 48 Min  + 2 Min read to complete

Lesson 3 - Finding a Robust & Meaningful PPC Occupation.

Master of the most popular digital technology, software and platforms. 

Step 1: Provide a product / service

Step 2: Build a website

Step 3: Run ppc advertising

Step 4: Re-invest profits

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