Part-time VAs · Full-time VAs · Partner network

AI-augmented
VAs who build.

Developers and programmers who use AI to build websites, connect systems and automate workflows. Available part-time or full-time, backed by our specialist partner network, the ABC framework and Richard’s executive lens.

Search accounts managed
500+
Ad spend managed
$400M+
One shared framework
ABC
Technical people. AI-augmented delivery.
Developers & programmers

Part-time or full-time VAs who build websites, integrations and automations with AI.

Partner network

Additional expertise and delivery capacity when your project needs it.

Framework + executive lens

PPC Snobs methods, with Richard’s perspective on the bigger picture.

Our agency experience

Strategy consultations
500+
Accounts audited
500+
Partner brands
30+
Years in the game
12+
Technology we work with
  • Sana
  • QuickBooks
  • Firebase
  • GitHub
  • React
  • Claude
  • MCPs
  • APIs
  • CTM
  • GTM

Work with us

Choose the support that fits.

Technical support on a part-time schedule

Part-time VA

A developer or programmer who uses AI to build, integrate and automate on an agreed part-time schedule.

  • An agreed part-time schedule
  • Websites, integrations or automations matched to the role
  • Tested work, documentation and a named reviewer

For a focused development backlog or ongoing improvements alongside your team.

Get a part-time quote

Extend the expertise on your team

Partner network

Add specialist partners for the skills, depth or delivery capacity your engagement needs.

  • Specialist engineering, measurement, creative or campaigns
  • A named specialist and an agreed responsibility
  • Project or ongoing support, quoted separately

For work that benefits from complementary expertise or a broader delivery team.

Discuss partner support Explore the partner network →

The framework behind the people

The ABC System.

Attribution. Branding. Campaigns. Three connected pillars that give your AI-augmented developers and specialist partners a shared way to build, measure and improve.

Pillar A // Telemetry

Attribution

Know what is driving value.

Connect server-side tagging, GA4 events, CRM and call tracking so leads can be followed through to revenue. Turn the evidence into reports that guide your next decision.

Explore Attribution

Pillar B // Experience

Branding & Landers

Make every touchpoint work together.

Bring your positioning, creative and landing pages into one consistent experience. Build fast React pages, connect the forms and systems behind them, and test the path from first impression to enquiry.

Explore Branding

Pillar C // Media buying

Campaigns

Put the right message in front of the right people.

Coordinate Google and Microsoft search, product feeds and social campaigns. Use search terms, negative keywords, audience signals and conversion evidence to decide what to test and where to focus.

Explore Campaigns

One operating system

Six modules. A shared way of working.

Your developer connects technical work to a business purpose. Client knowledge, documented workflows, AI-assisted delivery and human review connect the six modules inside PPC Snobs OS.

Explore PPC Snobs OS

Executive direction

Richard’s executive lens

Richard brings paid-search and Google Marketing Platform experience to the bigger decisions: commercial priorities, performance and where the business should focus next.

Direct executive advisory is agreed separately when you need it.

Meet the executive perspective

Methodology

How We Work.

Four phases. One shared method for your VA, specialists and business priorities.

01 / Audit

Discovery

Understand your goals, systems and technical backlog. Identify what to build, connect or automate and what success looks like.

02 / Blueprint

Onboarding

Match the developer’s skills to the role. Agree access, client knowledge, priorities, testing standards and a named reviewer.

03 / Production

Delivery & optimization

Your AI-augmented VA builds, tests and documents the work, with specialist partner input where needed.

04 / Calibration

Evaluation

Review results through Richard’s executive lens, refine the priorities and decide what to improve next.

ROI calculator

See what better performance could mean.

Start with your numbers. Test a change. See what it could leave for your business.

Your monthly numbers

Use one currency (USD) and one conversion definition throughout.

Changes you want to explore

These are your scenario assumptions, not automatic gains from a module.

A negative change means a lower cost per click.

Relative change: 2.6% plus 10% becomes 2.86%.

Add a planning figure for your VA, partner or other new support to calculate net value and ROI.

Your scenario

Current performance and the scenario you entered
Monthly measureCurrentScenario
Monthly revenue
ROAS
Conversion rate
Cost per acquisition
Effective CPC
Contribution after ads

Added monthly contribution

Before added support costs

ROI on added support cost
Add a cost
Break-even support budget / month

The added contribution available to cover new support.

Discuss your scenario

A scenario, not a forecast or price quote. Monthly figures exclude setup fees, fixed overhead and tax.

How this calculation works

Clicks = ad spend ÷ CPC. Conversions = clicks × conversion rate. Revenue = conversions × value per conversion. Use average order revenue, or an evidence-based revenue value per lead.

Margin is the share of revenue remaining after product or service variable costs, before ads and support. Contribution after ads = revenue × margin − ad spend. Net value = the change in contribution − the added support cost you enter. ROI = net value ÷ that added cost.

The scenario holds ad spend, conversion value and margin constant. Tracking and reporting help you understand performance; turning them on does not automatically create revenue. This model does not establish incremental lift or account for conversion lag.

Find the work behind the numbers: Attribution · Branding · Campaigns

Partner case study // ARDENT Protection

Growing to $5M a year with the ABC framework.

Annual revenue
$5MARDENT Protection’s annual revenue milestone
The framework behind the growth
ABCAttribution, Branding and Campaigns working together

ARDENT Protection reached $5M in annual revenue by applying the ABC framework. Measurement, brand experience and campaigns connect around one commercial goal: growing the business.

Testimonials

What clients say.

Perspectives on our strategy, measurement and delivery.

“Our blended ROAS jumped from 2.1x to 4.8x within a single quarter. The attribution work alone paid for the entire engagement twice over.”

VP of GrowthB2B SaaS

“Most vendors pitch frameworks. These are the only people we've worked with who actually build the system. The reports tell us what's happening, not what to believe.”

CMOFinancial Services

“They rebuilt our entire tracking stack in six weeks. We finally know which campaigns make money and can act on it that week—not next quarter.”

Director of PerformanceLogistics & B2B

FAQ

Questions, answered.

What does PPC Snobs actually do?

We provide AI-augmented VAs: developers and programmers who build websites, connect systems and automate workflows. Choose part-time or full-time support, with specialist partners, the ABC framework and Richard’s executive perspective behind delivery.

See the three ways to work with us
Should I choose a part-time or full-time VA?

Start with the technical work you want someone to own. Part-time suits a focused backlog or regular improvements. Full-time suits sustained development and ongoing system ownership. We agree the skills, responsibilities and schedule before quoting.

Define the role
How do the framework and Richard’s executive lens fit in?

Attribution, Branding and Campaigns give your VA and partners a shared way to plan, work and review. Richard’s executive lens shapes commercial priorities and strategic direction. A named reviewer supports delivery; direct advisory with Richard is scoped separately.

Explore the executive perspective
What is an AI-augmented VA?

A developer or programmer who combines technical skills with AI tools to build websites, integrations and automated workflows. AI helps with coding, research, testing and documentation. The person reviews the code, validates the result and remains accountable for the work.

Read about agentic workflows
Who owns the accounts and data?

Your business accounts and client data stay under your control. We agree access, responsibilities and handover at the start. Any separate software licences or proprietary tools are identified in the engagement terms.

See how the work is organized
How is pricing structured?

Your quote sets out the VA’s role, schedule, support and monthly fee. Specialist projects and direct executive advisory are scoped separately. The framework explains how we work; it is not a second set of subscriptions you have to buy.

Request a quote
Is the ROI calculator a forecast or a price quote?

It is a monthly scenario based on the numbers and changes you enter. It shows how revenue and contribution could change, including the support cost you choose to model. Actual performance depends on your market, offer and execution. The calculator does not set your VA or partner fee.

Try the calculator

The next conversation

Let’s put the right support in place.

Start with the work you need help with. We’ll agree the people, priorities and quote.

Get a quote