The
PPC Snobs
Playbook
Learn how to drive transformational growth for yourself and others using pay-per-click advertising.
Lesson 1:
The Power of PPC Ads
Lesson 2:
Building a PPC Engine
Lesson 3:
Finding Your PPC Calling
Overview
Lesson 1 - Driving Impact Using PPC Advertising.
Step 1: Provide a product / service
Step 2: Build a website
Step 3: Run ppc advertising
Step 4: Re-invest profits
Lesson 2 - Building a High PerfoRming PPC Engine.
Research
Understand the “why”: Clearly define the purpose and goals of your business discovery process. Are you identifying new market opportunities, improving existing processes, or addressing customer pain points?
Knowledge: What’s most important to know about our industry / competition / market?
Skills: What information and tactics do we need to employ in order to drive success?
Systems: What processes do we put in place to organize our products/ services?
Scale: How do we get our products / services into the hands of more people?
Audiences: How do we identify, segment and reach core groups?
Equity: How do we ensure that all stakeholders benefit from this relationship?
Profit: How do we maximize the relationship between scale and profit?
Strategy
Tactics
Organization: Basecamp, Asana, Google Workspace, Jira, PmP
Video (60s): Thinking like a C-Level
Optimization
Tagging
Website: WordPress, Shopify, Kinsta, Google Tag Manager, Search Console, Yoast.
CRM: HubSpot, CallTrackingMetrics, OpenPhone, Segment
Content
Video (45s): Your Digital Brand Hub
Performance
Branding
Creatives: Canva, YouTube, Video, Photoshop, Graphic Design
Channels: Google, Meta, LinkedIn, Microsoft, Amazon.
CRM
Video (2mins): Full-Funnel Marketing
Bidding
Workflows
Reporting
Reporting: Google Analytics , Looker Studio, Bigquery,
Automation: Gemini, OpenAI, Cloud, AI / ML, LLMs
Video 48 Min + 2 Min read to complete
Lesson 3 - Finding a Robust & Meaningful PPC Occupation.
Master of the most popular digital technology, software and platforms.
Step 1: Provide a product / service
Step 2: Build a website
Step 3: Run ppc advertising
Step 4: Re-invest profits
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