How to Grow Your
Network Reach Scale Business Impact

Highly refined tips, techniques, tricks and tactics to grow your business. It's only right to call us PPC Snobs.

Lesson 1:
Make Money With PPC Advertising

Sell Like a C-Level

Lesson 2:
Build a High Performance PPC Engine

Your Paid Media Racecar

Lesson 3:
Find a Meaningful PPC Occupation

Writing Your Own Job title

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Overview

My PPC journey started in July 2014. In the decade since then, I’ve led an agency, grown a startup, founded a business and worked for the tech giant. I’ve built a global network of executives, professionals, developers, managers, creators, and entrepreneurs.

I’ve been called a Demand Generation, Paid Media, Growth, Performance, and Digital Marketing Manager, but at a certain point, job titles don’t matter. The objective was always the same, make more in revenue than we spent in marketing.

PPC Snobs contains the knowledge and skills that I’ve gained along the way. The tactics that actually drive profit. I leave it as a gift to my son, Angelo.

Lesson 1 - How to Make Money Using PPC Advertising.

Step 1: Provide a product or a service that someone is willing to pay for.

Step 2: Use PPC advertising to sell your product / service.

Lesson 2 - How to Build a High PerfoRming PPC Engine.

Module 1: Discovery

Think Like a C-Level

Improve Your Understanding of Sales & Marketing

Module 2: Brand

Your Digital Hub

Recruit a Sales & Marketing Enabled Virtual Assistant

Module 3: Channels

Expanding Your Reach

Improve Your Understanding of Sales & Marketing

Module 4: Automation

Sales on Auto-Pilot

Recruit a Sales & Marketing Enabled Virtual Assistant

Lesson 3 - How to Find a Robust & Meaningful PPC Career.

Study the digital maturity models developed by the biggest names in tech and web.

Knowledge: What's most important to know about our industry / competition / market?
Skills: What information and tactics do we need to employ in order to drive success?
Systems: What processes do we put in place to organize our products/ services?
Scale: How do we get our products / services into the hands of more people?
Audiences: How do we identify, segment and reach core groups?
Equity: How do we ensure that all stakeholders benefit from this relationship?
Profit: How do we maximize the relationship between scale and profit?

Master of the most popular digital technology, software and platforms.

Channels: Google, Meta, LinkedIn, Microsoft, Amazon.
Website: WordPress, Shopify, Kinsta, Google Tag Manager, Search Console, Yoast.
CRM: HubSpot, CallTrackingMetrics, OpenPhone, Segment
Creatives: Canva, YouTube, Video, Photoshop, Graphic Design
Finance: Quickbooks, Xero, Gusto, Turbotax
Organization: Basecamp, Asana, Google Workspace, Jira, PmP
Reporting: Google Analytics , Looker Studio, Bigquery,
Automation: Gemini, OpenAI, Cloud, AI / ML, LLMs

Module 1 - Discovery

Research

Understand the “why”: Clearly define the purpose and goals of your business discovery process. Are you identifying new market opportunities, improving existing processes, or addressing customer pain points?

Strategy

Tactics

Video (60s): Thinking like a C-Level

Module 2 - Website

Optimization

Tagging

Content

Video (45s): Your Digital Brand Hub

Module 3 - Channels

Performance

Branding

CRM

Video (2mins): Full-Funnel Marketing

Module 4 - Automation

Bidding

Workflows

Reporting

Video 48 Min + 2 Min read to complete

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How to Grow Your Network Reach Scale Business Impact