PPC Snobs

PPC Coaching & Training

We're using PPC advertising to spread positivity, promote sustainability & build global communities.

Who says that advertising can't make the world a better place?

Learn how to grow your organization using our module-by-module approach to PPC advertising.

PPC Snobs™ believes in using the power of advertising towards creating a better society, or as wisely stated, "With great power comes great responsibility..."

Frequently Asked Questions

Pay-per-click (PPC) is an advertising model where websites/apps show ads on behalf of advertisers, and then the website/app gets paid whenever a user clicks on an ad. PPC is the ad system used by many of the major search engines, social media channels, apps stores and content websites, and generates billions in annual revenue for internet giants Google, Facebook, LinkedIn and Amazon.

How PPC works in 3 simple steps: 1. User sees PPC ad on favorite network (Google, YouTube, LinkedIn, etc…). 2. User clicks PPC ad. 3. Network gets paid by advertiser.

Pay per click often refers to the paid listings that you see on the search engine rankings page (SERP) on Google. Search engine optimization (SEO) generally refers to the free listings or featured snippets that also appear on the SERPs. PPC and SEO require completely different strategies and tactics in order to work.  For more information, read our intro to PPC guide.

PPC and SEO each have their own separate advantages. SEO listings are free and receive the majority of clicks, but it usually takes longer to see results. PPC listings are quick to launch, highly measurable and super precise, but you can’t really argue with free.

PPC ads can be launched relatively quickly and enable even the tiniest startups to complete against global enterprises. Results are highly measurable and the entry costs are low compared to other marketing channels. PPC offers an environment for organizations to test messaging, segment audiences, and enter new markets with ease. Arguably, the best thing about PPC is that you can turn ads on and off as you need to.

The average cost per click (CPC) for PPC ads can range from just a few cents to +$150 for one click. If you sell a high ticket product/service worth thousands, then expect to pay a higher CPC.The key to PPC marketing is only paying the CPC that makes sense for your business model. If a $50 click drives $6k in sales, then is it too expensive?

PPC ads can be launched relatively quickly and enable even the tiniest startups to complete against global enterprises. Results are highly measurable and the entry costs are low compared to other marketing channels. PPC offers an environment for organizations to test messaging, segment audiences, and enter new markets with ease. Arguably, the best thing about PPC is that you can turn ads on and off as you need to.

Google earns over $100B in PPC revenue every year. Does this suggest ineffectiveness? Companies globally are using PPC to generate leads and drive sales, recruit staff and find volunteers, attract fundraising and donors, and grow their organizations at positive ROI.

1. Offer a service/product through your website. 2. Drive traffic to your website using PPC advertising. 3. Turn your traffic into customers by offering them a great online shopping experience.

Small businesses can benefit greatly from PPC marketing. PPC has relatively low startup costs, the results are easy to measure, and campaigns can be activated/deactivated almost immediately, offering a great solution to SMBs looking to stretch every penny.

The Google Ads Certification exists to show platform competency across Google’s ad properties: search, shopping, display, video, app, and measurement.

Technically, a PPC campaign can launch in as little as a few hours. Most businesses using our roadmap launch campaigns in 3-4 weeks, and start seeing results by week 5-6.

Startup Guide

Module 1: Alignment

Module 2: Discovery