Measurement
Tracking, reporting architecture and data connections.
Partner network
A global network.
Built around the challenge.
The PPC Innovation Lab connects engineers and specialist partners across B2B and DTC work. We bring the right technical, measurement, creative or media capability to the problem in front of us.
The network inside the lab
Bring in the expertise the work needs.
Branding
Creative, content, websites and landing pages.
Campaigns
Specialist campaign strategy, setup and optimization.
We confirm the partner, capability and availability for each engagement before making a commitment.
Partner case study
ARDENT Protection and the ABC framework
Read how measurement, brand experience and campaigns supported ARDENT Protection’s growth.
Read ARDENT’s story →Work with the network. Grow it with us.
Find specialist support
Describe the job, the result you need and the expertise you’re missing. Agree a named owner, scope and quote before the work begins.
Discuss partner supportBecome a partner
Bring your specialist capability or client relationships. We agree how to work together, who owns each responsibility and how the partnership earns.
Start a partnershipThe framework behind the people
The ABC System.
Attribution. Branding. Campaigns. Three connected pillars that give your AI-augmented developers and specialist partners a shared way to build, measure and improve.
Pillar A // Telemetry
Attribution
Know what is driving value.
Connect server-side tagging, GA4 events, CRM and call tracking so leads can be followed through to revenue. Turn the evidence into reports that guide your next decision.
Explore AttributionPillar B // Experience
Branding & Landers
Make every touchpoint work together.
Bring your positioning, creative and landing pages into one consistent experience. Build fast React pages, connect the forms and systems behind them, and test the path from first impression to enquiry.
Explore BrandingPillar C // Media buying
Campaigns
Put the right message in front of the right people.
Coordinate Google and Microsoft search, product feeds and social campaigns. Use search terms, negative keywords, audience signals and conversion evidence to decide what to test and where to focus.
Explore CampaignsOne operating system
Six modules. A shared way of working.
Your developer connects technical work to a business purpose. Client knowledge, documented workflows, AI-assisted delivery and human review connect the six modules inside PPC Snobs OS.
Explore PPC Snobs OSExecutive direction
Richard’s executive lens
Richard brings paid-search and Google Marketing Platform experience to the bigger decisions: commercial priorities, performance and where the business should focus next.
Direct executive advisory is agreed separately when you need it.
Meet the executive perspective