A // Attribution
Connect the enquiry to the outcome.
Tagging and Reporting connect phone enquiries, campaign context and later bookings. That gives the team a clearer basis for judging which activity supports the business.
Explore AttributionPartner case study
ARDENT Protection.
$5M in annual revenue.
Growth supported by the ABC framework: Attribution, Branding and Campaigns connected around the business.
The outcome
A milestone built around a connected framework.
ARDENT Protection reached $5M in annual revenue by applying the ABC framework. The story brings together the three questions that guide the work: what is driving value, how the business presents itself, and how it reaches the right buyers.
For a business receiving enquiries by phone, the connection between a campaign, a call and the eventual booking matters. ARDENT’s attribution work illustrates why that journey needs to stay connected.
Annual revenue milestone
$5M / year
ARDENT Protection
Annual business revenue; not a measure of incremental revenue or return on ad spend.
Three connected pillars
The ABCs behind the story.
B // Branding
Give the buyer a consistent experience.
Branding connects positioning, creative and landing pages. Within ABC, its role is to make the promise clear and give a prospective customer a coherent route to the next step.
Explore BrandingC // Campaigns
Put the message to work.
Campaigns connects Search and Social to the offer and the measurement behind it. Within ABC, the learning from customer response informs what to test and where to focus next.
Explore CampaignsFrom the case to your business
The framework connects the decisions.
Attribution informs the decision. Branding shapes the experience. Campaigns puts the message in market and creates the next round of learning.
The value is in coordinating those decisions around a commercial goal, with people accountable for the work.
Apply the framework to your business.
Our AI-augmented developers, specialist partners and Richard’s executive lens bring technical delivery and commercial direction together through PPC Snobs OS.
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What could the ABCs unlock for your business?
Start with your goals, current systems and the work you need to move forward.