One dashboard, one source of truth.
We reconcile every ad platform, GA4, and your CRM into reporting that tells you what’s working — channel by channel, in revenue terms.
How many conversions are you flying blind on?
conversions a month you’re likely flying blind on — and optimizing against.
We rebuild measurement so every decision rests on real data.
Most agencies optimize toward whatever the ad platforms report. The problem is those numbers are inflated, deduplicated badly, and quietly decaying as browsers kill cookies.
We treat attribution as infrastructure — server-side, first-party, and reconciled against your CRM — so the revenue you see in a dashboard is revenue that actually happened.
- → Server-side, first-party collection
- → One conversion, counted once
- → Tied to closed revenue, not form fills
What you see.
Channel reconciliation
Google, Meta, and the rest, normalized against GA4 so the numbers finally agree.
Revenue attribution
Spend mapped to closed revenue and blended CAC — not platform-reported conversions.
Live dashboards
Always-on reporting your whole team can read, priced per channel so it scales with you.
Score your reporting stack.
Set where your reporting is today, then switch on the engines and watch how close you get to one profit-true source of truth.
Illustrative model — a PPC Snobs audit sets your real baseline across every lens.
How reporting comes together.
Connect
We wire your ad platforms, GA4, and CRM into one warehouse.
Model
We define the attribution logic and metrics that match how you actually make money.
Build
We design dashboards for the decisions you make weekly, not vanity charts.
Review
We meet on the numbers and turn them into the next set of moves.
Built for teams that live on performance.
Lead Generation & SaaS
Pipelines where a tracked lead and a closed deal are very different numbers — and the gap is where budget gets wasted.
eCommerce & Marketplaces
Catalogs and feeds where margin lives or dies on ROAS accuracy and page speed at scale.
Agencies & Teams
In-house and agency teams that need a measurement and media layer they can actually trust and report on.
See what every channel really earns.
The Reporting Agent is $300 per tool, per month. Let’s map yours.
Questions, answered.
Each platform counts conversions on its own rules and attribution window, and browser privacy changes drop events differently across tools. We deploy server-side tracking and a single attribution model so the numbers reconcile to one source of truth.
Fixing the tracking changed every decision after it.
Reported ROAS the team optimized toward
Real ROAS once revenue was reconciled — so spend was reallocated
“We thought our top campaign was our winner. It was our biggest leak. We only saw it once the tracking was honest.” — VP Growth, B2B SaaS
Why this matters.
Richard Castello on the thinking behind it.
“If your tracking lies, every decision after it is wrong — confidently, expensively, every single day.”
“Reported ROAS is a comfort blanket. Profit-on-ad-spend, reconciled to your CRM, is the only number I’ll let a client scale against.”
“Attribution isn’t a dashboard. It’s the foundation the algorithm bids on. Get it honest first and everything downstream gets easier.”
Related reading.
Why your ROAS is lying to you
Platform-reported ROAS is inflated by dedup gaps and cookie loss. How to find the real number.
Read more ›Server-side tagging, explained
What server-side GTM actually does, and why it survives ad blockers and cookie loss.
Read more ›Offline conversion tracking 101
Feed closed-won revenue back to the ad platforms so bidding optimizes toward money.
Read more ›The double-counting tracking flaw
How dirty GTM setups make Google over-bid on success that never happened.
Read more ›Profit-on-ad-spend (POAS)
Why reported ROAS isn’t kept ROAS once returns, shipping, and discounts hit.
Read more ›One dashboard, one source of truth
Reconcile every platform, GA4, and your CRM into reporting you can defend.
Read more ›Investment scales with ambition.
Two ways to engage. Both transparent — no SDR follow-ups, no proposal theatre.
Build your own retainer
Pick the modules you need. See exact one-time and monthly investment before you commit to anything.
Request a custom quote
For complex stacks, multi-brand portfolios, or projects above $50K/mo. Scoped on a call, priced on a doc.