Start with
- Validated event and conversion definitions
- Advertising, analytics and CRM evidence
- Decision owner, period and comparison basis
Attribution · Capability framework
Reporting: Turn evidence into a better decision.
Connect the agreed measurement definitions to the business question, reconcile relevant sources and communicate uncertainty.
Inputs and outputs
A clear contract for the work.
Leave behind
- Reconciled performance review
- Decision brief with limitations
- Experiment and outcome record
Review and responsibility
The standard is observable.
Distinguish activity, attributed results and incremental impact; preserve native currencies and named conversion definitions.
AI can assist
Assemble evidence, compare periods and surface anomalies for review.
People remain responsible
Validate interpretation, resolve conflicting definitions and own the recommendation.
Development and collaboration
Build capability through practice.
Learn the foundation, work through a representative example, complete supervised delivery and explain the evidence at review. An assessed task portfolio should determine the role’s scope.
Explore the operator pathwayThe next conversation
Tell us where you need support.
Choose a part-time or full-time AI-augmented VA, or add specialist partner expertise. We’ll agree what to build and prepare a quote.