Start with
- Business objectives and conversion definitions
- Current measurement and access map
- Known gaps, consent requirements and system owners
Attribution · Capability framework
Tagging: Make the measurement foundation inspectable.
Define, implement and validate the events and connections that represent the agreed customer journey.
Inputs and outputs
A clear contract for the work.
Leave behind
- Event and conversion map
- Implementation and validation record
- Known limitations and owner handoff
Review and responsibility
The standard is observable.
Explain what each signal represents, validate it against the agreed specification and identify what remains unobservable.
AI can assist
Compare specifications, organize validation evidence and flag inconsistencies.
People remain responsible
Own measurement semantics, access decisions and acceptance of implementation.
Development and collaboration
Build capability through practice.
Learn the foundation, work through a representative example, complete supervised delivery and explain the evidence at review. An assessed task portfolio should determine the role’s scope.
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