Start with
- Business objective and approved allocation
- Measurement definitions and prior decisions
- Audience intent, offer and destination
Campaigns · Capability framework
Search: Connect expressed intent to a relevant offer.
Structure and review search campaigns around the business objective, query intent, destination and agreed conversion signals.
Inputs and outputs
A clear contract for the work.
Leave behind
- Campaign and experiment plan
- Reviewed changes and change log
- Performance interpretation and next decision
Review and responsibility
The standard is observable.
Explain why a change serves the agreed objective, show supporting evidence and verify approved changes.
AI can assist
Classify search terms, compare results and prepare review packs.
People remain responsible
Own strategy, exclusions, budgets and authorization of account changes.
Development and collaboration
Build capability through practice.
Learn the foundation, work through a representative example, complete supervised delivery and explain the evidence at review. An assessed task portfolio should determine the role’s scope.
Explore the operator pathwayThe next handoff
Reporting interprets outcomes; Landers resolves message or destination gaps.
Explore ReportingThe next conversation
Tell us where you need support.
Choose a part-time or full-time AI-augmented VA, or add specialist partner expertise. We’ll agree what to build and prepare a quote.