Capability
Search
Connect expressed intent to a relevant offer.
Structure and review search campaigns around the business objective, query intent, destination and agreed conversion signals.
Explore SearchC · ABC framework
Campaigns: Are we creating useful demand?
Turn the business objective into a disciplined plan across Search and Social, connecting audience intent, creative, landing pages and the conversion signals that guide decisions.
Inside the pillar
Two capabilities. A shared responsibility.
Capability
Social
Build attention around a consistent point of view.
Translate the brand and campaign brief into a channel plan, publishing rhythm and learning loop.
Explore SocialWhat good work leaves behind.
A disciplined path from attention to a business outcome.
Each task passes through Audit, Blueprint and Production. The work has a source, an owner, an acceptance standard and a record of what happened.
AI can assist with preparation and comparison. People validate the evidence and own the decision. The relevant specialist reviews work outside an operator’s assessed scope.
Read ABC in practiceFrom the current PPC Snobs approach
The capability in practice.
Search and shopping
Structure Google Ads and Microsoft Advertising around intent. Review search terms, exclusions, geography and bidding decisions.
Feed and budget discipline
Use merchant-feed labels, product economics and campaign evidence to guide allocation and surface avoidable waste.
Social and distribution
Adapt approved creative and resources for the right channels, with a publishing rhythm and a clear learning loop.
Applied work
From the practice: finding the source of wasted spend
The Yorkshire Dental Suite campaign work shows why query intent, campaign structure and the conversion definition must be reviewed together. The recommendation needs an owner, supporting evidence and a record of the approved change.
The next handoff
A campaign finding may call for a query change, a new message, a better destination or a measurement repair. The framework routes it to the right capability.
Google Ads · Microsoft Advertising · Merchant Center · platform APIs
See how the operating system connects itThe next conversation
Tell us where you need support.
Choose a part-time or full-time AI-augmented VA, or add specialist partner expertise. We’ll agree what to build and prepare a quote.