Become a Snob
Become the person who can carry the work.
Our development pathway connects programming and AI-assisted delivery with the ABC framework: demonstrate a technical capability, work under review and grow into greater responsibility.
The proposed pathway
A development path with visible standards.
Build the foundation
Understand Attribution, Branding and Campaigns, plus evidence, communication and client context.
Demonstrate a capability
Complete representative work samples in a bounded module and explain the decisions.
Practice under review
Work with a supervisor, respond to feedback and maintain a useful delivery record.
Develop depth
Earn a broader scope through demonstrated quality, judgment and reliable handoffs.
The standard is the work you can explain.
AI helps you write and inspect code, build workflows and prepare documentation. You learn to test the result, explain the decisions and recognize when additional expertise is needed.
Arusha is the intended base for this development model. Recruitment details, cohort dates and any formal credentials will be published as they are confirmed.
Start with the ABC frameworkThe resource library introduces the operating principles behind the pathway.
Read about training and quality