Set priorities
Identify where support will make the biggest practical difference and which work can wait.
Richard · Executive perspective
Your marketing, through an executive lens.
Richard connects the day-to-day work to the bigger commercial picture: what matters, what the evidence says and what should happen next.
The perspective behind the framework
Keep the business priorities in view.
Review performance
Look at results, challenge assumptions and decide what the evidence supports.
Make the next decision
Connect people, campaigns and systems to a clear commercial direction.
A method for the team. Advice when you need it.
The PPC Snobs framework carries Richard’s approach into the work: Attribution, Branding and Campaigns.
A named reviewer supports day-to-day delivery. Direct sessions with Richard, deeper strategy and executive advisory are scoped separately.
Explore the frameworkThe next conversation
Talk through the bigger picture.
Describe the decision you need to make and the support your business needs.