PPC Snobs is an AI-first digital marketing consultancy specializing exclusively in paid search infrastructure, sub-second React landing pages, and closed-loop profit telemetry. We deliver ex-Google enterprise strategic mastery at agentic speed.
We structure our operational workflow across 6 functional execution pods steered by our offshore developer network in Tanzania.
sGTM setups, enhanced conversion telemetry, and Consent Mode compliance loops matching actual CRM sales.
Developing lightweight React 19 + Vite Single Page Applications ensuring <1.0s mobile LCP load times.
Custom-label product feed clustering, query-hygiene scripts, and Performance Max Smart Bidding.
Richard Castello launches core contracting roles, deploying item-level algorithmic bidding across a 15,000-SKU Google Shopping feed at Robert Dyas (+71.4% YoY revenue) and scaling Happeo's PPC program from scratch to $300k/mo across US, EMEA, and APAC.
Richard joins Google, owning a massive $30M/quarter UK & Ireland book. Partnering with major agencies (Publicis, Merkle, Brainlabs), he coordinates DV360/SA360 GMP bid architectures for travel (Travelopia) and financial giants, while delegating day-to-day PPC Snobs operations to an offshore Tanzanian developer node.
Richard returns to PPC Snobs to lead its transformation into a fully AI-native digital consultancy. By implementing custom MCPs, local on-prem inference minis, and automated scheduled tool exports, the firm runs near real-time RAG layers on an flat ~$25/mo workflow, offloading all manual tasks.
Ex-Googler (SA360 / Google Marketing Platform Solution Pro)
Richard Castello has led strategic performance architecture for over 12+ years, managing upwards of $400M+ in lifetime media budgets across e-commerce, travel, B2B SaaS, and local map SEO portfolios. A native English speaker fluent in Spanish, and dual US/French citizen based in Sitges, Spain.
