PPC Snobs
Pillar A Solution

Attribution & Telemetry

Standard web cookies fail under ITP and modern ad blockers. We deploy cookie-less, first-party telemetry layers that loop actual offline CRM and phone sale values directly back to ad platforms.

Module A1 // CLOUD SERVER TAGGING

Server-Side GTM Deployed Containers

Instead of relying on browser-side scripting, we route user event hits through an isolated cloud sGTM server. This allows us to securely capture, clean, and enrich event data.

Our GTM containers (similar to the Smile White `GTM-TQ57RLG2` server mapped on `sst.smilewhite.co.uk`) securely format and stream Facebook Conversion API and TikTok Events API payloads with complete user matches:

  • βœ“ Hashed emails, phone numbers, and names as positive identifiers
  • βœ“ Captured Client IP address (`X-GEO-Ipaddress`) and User Agent vectors
  • βœ“ Deterministic `_fbp` and `_fbc` GCLID parameters persisted for 2 years

The CRM Match Loop

HubSpot Lead Scoring PIVOT

We mapped positive scoring algorithms (+90 Organic, +67 Paid Search) alongside automated lead-tiering workflows. Resolving UTM pass-throughs bridged the **86.5% unlinked conversion gap** from untagged offline sales.

CASE STUDY SPOTLIGHT

Ardent Protection: $400k+ Telemetry Synchronization

When managing Ardent Protection’s high-value executive protection and fire watch portfolios, traditional cookie scopes lost over 35% of booked deals due to lengthy offline sales cycles.

CTM APICalltracking Syncing Deployed
100%GCLID Form Captured & Synced
+40%Tracked ROAS Signal Lift
Scale Modeling

Evaluate your tracking integrity and uncover offline revenue.

Slide your performance metrics and switch on our optimization engines.

Your Account Metrics

Monthly Ad Spend ($) $10,000
Avg. CPC ($) $2.50
Conversion Rate (%) 2.6%
Average Order Value ($) $150
Impression Share (%) 35%
Mobile Page Load Time (Seconds) 4.2s
Measurement Engine

Projected Impact

+0% revenue
Monthly Revenue $0$0
Blended ROAS 0.0x0.0x
Conversion Rate 0.0%0.0%
Cost per Acquisition (CPA) $0.00$0.00
Effective CPC $0.00$0.00
Monthly Profit $0$0
Get Started β†’
Testimonials

What clients actually say.

Real outcomes from real-world growth leaders.

"Our blended ROAS jumped from 2.1x to 4.8x within a single quarter. The attribution work alone paid for the entire engagement twice over."

B2B
VP of GrowthB2B SaaS

"Most vendors pitch frameworks. These are the only people we've worked with who actually build the system. The reports tell us what's happening, not what to believe."

FIN
CMOFinancial Services

"They rebuilt our entire tracking stack in six weeks. We finally know which campaigns make money and can act on it that weekβ€”not next quarter."

LOG
Director of PerformanceLogistics & B2B
Case Study // SaaS

Fixing the tracking changed every decision after it.

Before
3.1x
Reported ROAS the team optimized toward
After
1.8x
Real ROAS once revenue was reconciled β€” so spend was reallocated

"We thought our top campaign was our winner. It was our biggest leak. We only saw it once the tracking was honest."

β€” VP Growth, B2B SaaS
From the Blog

Related reading.

Attribution

PPC Snobs Guide to Attribution

Server-side pipelines that capture the real lead-to-sale journey.

Read More β†’
Branding

PPC Snobs Guide to Branding

Sub-second React/Firebase landers built for 10/10 Quality Scores.

Read More β†’
Campaigns

PPC Snobs Guide to Campaigns

Running search and social with the precision needed to scale.

Read More β†’
FAQ

Questions, answered.

Pricing

Investment scales with ambition.

Two transparent ways to engage. Zero SDR follow-ups, zero proposal theatre.

Self-Serve

Build your own retainer

Pick the modules you need. See exact one-time and monthly investments before you commit to anything.

  • βœ“ Live total calculator
  • βœ“ Modular pricing - no bundles
  • βœ“ AI-enable, then scale
Open the configurator β†’
White-glove

Request a custom quote

For complex stacks, multi-brand portfolios, or projects above $50k/mo. Scoped on a call, priced on a doc.

  • βœ“ Architecture audit included
  • βœ“ Quarterly business review
  • βœ“ Dedicated account manager
Request a quote β†’