PPC Snobs
Pillar C Solution

Google Ads & Microsoft Ads

Precision paid media buying. We design high-intent keyword strategies, manage automated negative keyword matrices, and tune Smart Bidding targets for peak profitability.

Module C1 // SMART BIDDING PLUG-IN

Eradicating Performance Max Budget Leaks

Google’s automated Performance Max campaigns are prone to massive spend dilution by bidding on broad, low-intent keywords and running unchecked display assets.

Case Study: Invisalign Campaign Audit

Identified a critical Invisalign campaign budget leak where PMax Invisalign MTD CPA rose to **Β£1065** due to broad match waste. Isolating terms and shifting budget back to high-performing Search ad groups lowered CPA to a highly efficient **Β£162**.

Merchant Feed Structures

We leverage Google Ads API and merchant center configurations to build custom, margin-based label groupings, keeping bids focused on your most profitable inventory.

Scale Modeling

Project the lift of disciplined search management.

Slide your performance metrics and switch on our optimization engines.

Your Account Metrics

Monthly Ad Spend ($) $10,000
Avg. CPC ($) $2.50
Conversion Rate (%) 2.6%
Average Order Value ($) $150
Impression Share (%) 35%
Mobile Page Load Time (Seconds) 4.2s
Search Engine

Projected Impact

+0% revenue
Monthly Revenue $0$0
Blended ROAS 0.0x0.0x
Conversion Rate 0.0%0.0%
Cost per Acquisition (CPA) $0.00$0.00
Effective CPC $0.00$0.00
Monthly Profit $0$0
Get Started β†’
Testimonials

What clients actually say.

Real outcomes from real-world growth leaders.

"Our blended ROAS jumped from 2.1x to 4.8x within a single quarter. The attribution work alone paid for the entire engagement twice over."

B2B
VP of GrowthB2B SaaS

"Most vendors pitch frameworks. These are the only people we've worked with who actually build the system. The reports tell us what's happening, not what to believe."

FIN
CMOFinancial Services

"They rebuilt our entire tracking stack in six weeks. We finally know which campaigns make money and can act on it that weekβ€”not next quarter."

LOG
Director of PerformanceLogistics & B2B
Case Study // SaaS

Fixing the tracking changed every decision after it.

Before
3.1x
Reported ROAS the team optimized toward
After
1.8x
Real ROAS once revenue was reconciled β€” so spend was reallocated

"We thought our top campaign was our winner. It was our biggest leak. We only saw it once the tracking was honest."

β€” VP Growth, B2B SaaS
From the Blog

Related reading.

Attribution

PPC Snobs Guide to Attribution

Server-side pipelines that capture the real lead-to-sale journey.

Read More β†’
Branding

PPC Snobs Guide to Branding

Sub-second React/Firebase landers built for 10/10 Quality Scores.

Read More β†’
Campaigns

PPC Snobs Guide to Campaigns

Running search and social with the precision needed to scale.

Read More β†’
FAQ

Questions, answered.

Pricing

Investment scales with ambition.

Two transparent ways to engage. Zero SDR follow-ups, zero proposal theatre.

Self-Serve

Build your own retainer

Pick the modules you need. See exact one-time and monthly investments before you commit to anything.

  • βœ“ Live total calculator
  • βœ“ Modular pricing - no bundles
  • βœ“ AI-enable, then scale
Open the configurator β†’
White-glove

Request a custom quote

For complex stacks, multi-brand portfolios, or projects above $50k/mo. Scoped on a call, priced on a doc.

  • βœ“ Architecture audit included
  • βœ“ Quarterly business review
  • βœ“ Dedicated account manager
Request a quote β†’