The PPC Snobs Playbook
Module 3.1 Website
A website is the digital manifestation of an organization's office or workspace.
For many businesses, your website will be the first and main medium through which customers will engage with your brand.
It'll be one of your best awareness and trust building tools.
Your best lead generation engine and/or virtual storefront.
Table of Contents
1. Setting Up a WordPress Site
The recipe for cooking up a website is easier than you think. I run PPCSnobs.com using just 4 tools.
You will need a domain name (www.example.com). You can register one at Godaddy.com. Choose a name that reflects your organization (preferably the org’s name), is short and easy to spell.
Hosting is also required to run a website. A good hosting provider generally means a faster website with fewer crashes. I like Kinsta because of its easy integration with WordPress.
You will need a content management system, such as WordPress. Your CMS will be the hub for managing your website and creative assets. Start with a simple sitemap: home, about, services, contact, and blog.
Elementor Pro makes creating web pages easy with WordPress. You can also use their pre-built templates to get a beautiful and functioning website up quickly.
2. Building a Website Sitemap
Your website sitemap is a good opportunity to develop your storytelling ability. What do you want visitors to know about your business and services?
Your mission statement, headlines, descriptions, unique selling points and contact.
Visitors should understand what you do only after a few seconds of being on your website.
Use headlines and descriptions that clearly describe your services. Leverage videos, audio, and images to highlight your unique selling points.
Your mission statement, values, awards, press, certifications, testimonials and highlights.
Seek to inform, education and entertain your website visitors.
In my experience, minimalist designs usually work best.
Your service/product outline, solutions, pricing, vendors and partners.
Your contact forms, phone numbers, office locations, offer sign-up, content subscribe, cart checkouts, and/or lead magnet.
Your articles, case studies, whitepapers, webinars, demos and resources.
3. Improving the Website Experience
Leverage a free heat-mapping software - like Microsoft Clarity - to understand how users interact with your website.
Navigating a website should be easy. It’s should not be like being in a foreign city without a map or GPS.
Start with a simple sitemap: home, about, services, contact, blog. Grow your website from there.
Much of the world is browsing from mobile. Design should be be mobile-first.
Test new headlines and descriptions.
A/B testing software like Google Optimize (free) can help you service personalized content to specific audiences.
Limit the amount of ads that you show to visitors.
Avoid spammy links at all costs.
A disruptive website experience makes it hard for the visitor to focus on your unique selling points.
Also avoid too many distracting elements.
Contact forms should be easy to find, easy to complete, and easy to submit. The same with cart checkout and payment processing.
Accept as many payment and login methods as you can safely integrate.
Your contact forms, phone numbers, office locations, offer sign-up, content subscribe, cart checkouts, and/or lead magnet.
Invest in a speedy website. Navigating a slow website is like being stuck in traffic.