PPC Snobs

PPC coaching & training

Module 3: Setup and Tracking refers to the ad platforms and support software required to run your PPC engine

With just few powerful software platforms like Google Tag Manager, Google Analytics, CallTrackingMetrics and Hubspot - you'll have almost everything that you need to track PPC performance at your organization from click-to-sale.

Table of Contents

Part A - Use Google Tag Manager (GTM) to configure the various tracking tags needed from your PPC tech stack.

Google Tag Manager (GTM) can be used to “house” all of your tracking tags in one place. Using GTM saves on the time and resources that are usually paid to development teams that have to manually place each tracking tag directly on the website.

GTM is best thought of as three pieces: 1. The tag (or script) of the software that you want to track (Google Ads or Google Analytics for example). 2. The trigger that “activates” the tracking tag, for example, Google Ads conversion tag should only activate once users land on the thank you page (ppcsnobs.com/thank-you) — the trigger. 3. Variables are the coded elements of your website that can used to create tiggers, for example YouTube video plays or button CSS elements.

Part B - Google Analytics is the best free website and app channel and audience analytics software on the internet.

Google Analytics will be important for measuring your PPC marketing performance, especially for tracking the website conversion actions and building audiences.

Part C - Hubspot offers a free CRM software that allows serves as a great secondary website behavior analytics source.

A customer relationship management (CRM) process is essential for tracking the customer journey and improving your sales process. You can build a CRM database using Google Sheets or opt for a market solution, like Hubspot. 

“I love Hubspot. I even recommend it to clients not looking for a CRM solution. Just the background tracking features on the FREE edition makes it worthwhile.” 

– Richard Castello, PPC Snobs Founder

Part D - Visit the PPC Snobs resource library™

Now that your organization has been aligned, your funnels have been dissected, and your tracking infrastructure has been set in place. It’s time to start setting up your PPC channels.

Startup Guide

Freelancer Guide

Module 1: Discovery